Home » Brilliant PR: Create a PR Sensation, Whatever Your Budget, Whatever Your Business by Cathy Bussey
Brilliant PR: Create a PR Sensation, Whatever Your Budget, Whatever Your Business Cathy Bussey

Brilliant PR: Create a PR Sensation, Whatever Your Budget, Whatever Your Business

Cathy Bussey

Published June 30th 2011
ISBN : 9780273746584
Paperback
154 pages
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 About the Book 

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself andMoreWritten by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so youll find out how to make a winning impact.Brilliant Outcomes: Learn how to present yourself or your business to the publicUnderstand the elements of a PR campaign and how to pitch to the mediaFind out how to manage a crisisDiscover the power of social networking and how to get noticed online